BEAUQUET

About the project

Beauquet is a modern art gallery that specialises on floral representations. More than 50 international artists work with a variety of mediums at the gallery, which helps with the development of artist publications. The exhibition of gallery artists’ work at art fairs, public galleries, museums, and other institutions all over the world.

Objective

To come up with a brand name and logo.

Creative Process + Challenge

I begin my project by researching the best keywords for the flower art gallery’s new brand name. I come up with the word “Beauquet” when I highlight specific keywords. The brand name is made up of two words: ‘beau’ (beauty or beautiful in French) and ‘quet’ (suffix word for bouquet). I use these terms to represent “Beauquet” as a flower art gallery with magnificent artworks and the ability to feel how flowers illuminate anybody with a good influence via the eyes of the viewers. Then I made a moodboard by selecting photographs that inspired me to produce drawings for the brand’s logo. In Adobe Illustrator, I chose one of twelve sketches to capture the logo.

The most difficult task is to create a brand logo. Because I did not have a sufficient direction to create the logo, several parts do not balance with one another. Furthermore, the white space is inconsistent. I employ a buffer zone to tackle this problem and optimise any given area. This is beneficial for giving a minimum area of protection to the brand mark, devoid of extraneous visual or textual components.

Result

Beauquet’s logo and graphic materials provide the company a strong visual character. The brand name ensures that the business image is consistent both internally and publicly.